Launched in February 2019 originally as Jaye's Beauty Bags, Aesthetic Cosmetics has over two years of history as well as TWO article features. The first feature was by VOYAGEATL in 2021 and the second was with SHOUTOUT ATLANTA in 2022. The business was started to provide affordable and convenient beauty products to customers. In every bagged order, a Bible Verse or inspirational quote is included to uplift and inspire the customer. The verse and quote works with the products, fulfilling the motto, and making the customer feel beautiful inside and out. In the Summer of 2022, the CEO decided to switch the name to Aesthetic Cosmetics and REBRAND.